Rob Baxter Placed as Chief Executive Officer of Centrality Communications

November 2004 - Mr. Baxter brings over 28 years of global semiconductor experience in the consumer, communications, and automotive markets to Centrality. Prior to Centrality, Mr. Baxter was Chief Executive at Xan3D where he led the company through a successful funding round and refocused the company on its core stacking technology strengths.

Prior to his CEO assignment at Xan3D, Mr. Baxter held the position of Senior Vice President and Member of Office of the President at Chartered Semiconductor Manufacturing - one of the world's top Pure Play Foundries. In his role at Chartered, he drove the customer, product and business strategies, which successfully positioned the company for its IPO in 1999.

Mr. Baxter also held Vice President and General Manager positions in Europe, USA and Asia during a 16-year career at Motorola. Among his accomplishments were the successful leadership of Motorola's European Microcontroller, DSP, and Microprocessor Operations, Advanced Digital Consumer Division based in Tokyo, and Consumer and Smartcard Microcontroller Division based in Austin. Under his guidance and leadership, these product divisions demonstrated significant revenue, profit and market share growth with excellent track records of customer service and support.

Centrality Communications (www.centralitycomm.com) is a leading provider of semiconductor platforms for high-functional mobile devices including GPS Handhelds, PDA/Smartphones, and Automotive Navigations Systems. The company's innovation is based on decades of research and development experience from the industry's leading chip architects and entrepreneurs. Leveraging this innovation, Centrality provides the most highly integrated solutions at the lowest cost point. Funded by top tier Silicon Valley venture capital firms including Menlo Ventures and Walden International, Centrality is headquartered in Silicon Valley but has significant resources in Shanghai, Beijing and Taipei.

ChampionScott Partners is the world's premier retained executive search firm focused exclusively on the technology industry and related sectors. Our firm delivers the personalized focus of a technology boutique combined with the research resources and global reach of a large international firm through our offices in the United States, Europe and Asia. We have conducted over 500 searches and played pivotal roles in the formation of over 200 technology companies around the world. ChampionScott Partners recruits CEOs, their direct reports, and Board Directors for companies ranging from start-ups to the Global 500 in the key technology centers of the U.S., Europe, Japan, China, India and Israel. On every engagement our team provides partner-level knowledge and judgment gained through our decades of experience in the technology industry.



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